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We believe unlocking your true potential happens when you stop limiting your challenges, and start challenging your limits.
We believe you become better, stronger, faster, and – most importantly – happier when you defy your “I can’t”-s with such a ferocious will and determination that they give up and become “I can!”-s.
We started as a family-run gym (founded on strength, resilience, and grit) and fitness community, but soon realized our passion for fitness needed to expand beyond the confines of our gym walls. We recognized that outside of our gym, there was a need for equipment that fit training needs, homes, and budgets.
We set out to fill that void by making our own gear and selling it internationally. In doing so, we have made a healthy lifestyle accessible to those who couldn’t physically access our awesome fitness facility by bringing the gym into their homes.
We do this so you can become the best You that you can be; the You that is astonished and proud of your body’s capacity and your mind’s fortitude.
We strive to create a relationship with you, our athlete, that is founded on trust. We will provide you with an outstanding product that we have tried and tested; and we’ll do so at the most affordable price we can muster. We believe you can achieve your fitness goals, and we want you to believe that we will help get you there.
If you have any questions or concerns, we encourage you to reach out to us and let us know how we can be better and make you happier. Our goal isn’t to sell the most product, it’s to have the happiest customers; which is why our shipping is free and our return policy is second to none.